Winning Member Engagement in a Recessionary Market


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Our live session has passed but not to worry! This webinar is now available on-demand. Fill out the form to watch anytime at your convenience.

About the Workshop

Join us for a curated associations workshop event.

Industry experts from Joyn, Yes& Marketing, and Membership University are teaming up for this one-of-a-kind workshop! Learn about factors that drive member activity and engagement, how to boost your retention metrics, and how to curate unforgettable experiences for your community. The workshop will have 3 interactive sessions:

  1. Building a Tribe:  How to turn your member retention numbers into growth and revenue (Presented by Joyn)
  2. Creating Unforgettable Member Experiences (Presented by Yes& Agency)
  3. The End of Membership As We Know It: Where Do We Go From Here? (presented by Membership University)


In-Person attendees will enjoy provided hors d’oeuvres and beverages for a networking hour following the workshop.
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Meet your hosts.

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Yes& Agency

A DC-based marketing agency that delivers meaningful and measurable results with the unlimited power of “&”, specializing in association growth. 

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Membership University

Membership University aims to educate and prepare organizational leaders for the future. Here you will learn everything you need to know about how to engage them as employees, members, and leaders.

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Joyn is a technology platform built for associations that forges engagement by elevating knowledge, fostering belonging, and enabling access to compelling content anywhere. 

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Meet the Experts

Our event speakers.

Jordana Well
Vice President, Director of Experience Design, Yes& Agency
Olly Matthews
Head of Sales, Joyn
Sarah Sladek
CEO & Chief Strategist, XYZ University
Tracy Betts
SVP Digital Innovation, Yes& Agency
Dane Blackburn
Sr. Sales Director - North America

Workshop Timeline

1Welcome & Introductions
1Session 1 with Joyn

Olly Matthews and Dane Blackburn will dive into how to build a loyal tribe and audience in order to grow your member retention numbers and revenue.

2Session 2 with Yes& Agency

Tracy Betts and Jordana Well explore the importance of creating unforgettable member experiences. 

3Session 3 with Membership University

Join us for an intimate conversation with author and membership strategist, Sarah Sladek. She will present a short talk on the future of membership and the strategies associations need to deploy immediately. She will also stick around to answer questions. Event attendees will receive signed copies of Sarah’s current book, The End of Membership As We Know It, and have the opportunity to be added to the waitlist for her brand new book arriving in 2023!

4Happy Hour and Networking

Those attending on-site will enjoy time to network and chat with provided hors d’oeuvres and beverages.


Event FAQs.

How can I register to view the event live online?

Fill out the form above and details about accessing Joyn's online event platform will be sent to your inbox the day before the event! Once you create an account, you will be able to log in and access the event on October 25th. 

What if I have a scheduling conflict but would still like to watch the event?

Don't worry! The event session will be recorded for on-demand access. All you need to do is use the form above to register for the virtual component and details about how to access the on-demand records will be sent to your inbox once the event has concluded.

Where will the event take place?

This is a hybrid workshop, meaning it will be hosted at a venue in Alexandria, VA and it will be streamed live to a virtual audience. Choose which option works best for you when registering using the form above. Once you register, your login information will be sent to your inbox the day before the event. 

Is the event free to attend?

Yes! It is free to attend both in-person and online.

Will I be able to ask questions to the speakers if attend virtually?

Yes! our Q&A tool will be available to use on the platform. Submit your questions to the speakers, and we'll save time at the end of each session to answer them live.